An accomplished researcher in the food innovation space, Dr Aarti Tobin is the Science Lead at Just Meat Co (JMC), a food ingredient company working to deliver bespoke protein solutions for the food and beverage industry.
Using a novel platform process, developed at CSIRO, JMC is working to develop a range of commercial ingredients that will boost the protein and key nutritional aspects of end products like protein powders used by high-performance athletes. Its first product is a high protein meat powder made from lower-value meat cuts. It is nutrient dense, highly soluble and digestible, allergen free, shelf-stable with a mild flavour. The novel manufacturing process creates an opportunity to convert low value meat products into high protein powders of different grades and to meet different needs. The protein powder can be integrated into sports drinks, foods, beverages and pet foods, giving it potential to become an integral part of the beef sector’s production and value.
In her role, Dr Tobin will lead the commercialisation of the company as a startup this year. Dr Tobin sees the Catalyst Program as an opportunity to expand her network within the startup ecosystem, connect with female founders, mentors and industry partners, and demonstrate how researchers can actively co-create innovation and drive meaningful impact in the industry.