Nikki Davey is a Glenmore-based flower farmer, tech entrepreneur and co-founder of Grown Not Flown, a digital ecosystem designed to make it easy for growers to connect with diverse markets, manage online sales and communicate with consumers.
Designed to connect local farmers, local communities, and local economies, Grown Not Flown aims to serve as a farmers’ market in your pocket. It works as an easy-to-use platform, like an Etsy for produce. It is completely self-managed and removes the need for growers to build and manage their websites. Grown Not Flown provides users with an aggregated view of local flower farmers and producers, making it easy to search, source and purchase seasonal, locally grown goods. This first of its kind platform also provides industry wide insights and data that have been largely unavailable to this point. Grown Not Flown recently expanded to service other small-scale growers and launched its GYM membership which provides an online masterclass subscription to help users improve their business practices and performance and grow their business acumen.
For co-founder and CEO Nikki Davey, the Catalyst Program will provide a valuable opportunity to reach new audiences, connect with the broader ecosystem and gain insightful and tailored feedback on the product, pitch and strategy.