64 pages
Published: 1 Feb 2004
Author(s): Longworth, J. E., James, C. D.
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The EcoRange project provides marketing information and strategies for environment-friendly food and fibre products, describes and contrasts a range of market-oriented environmental management and assurance standards that could be used on farms, and makes recommendations on the application of these to agricultural production. Recommendations were based on the views and expectations of the main stakeholders along the supply chain, agricultural industry organisations, and a number of community interest groups.
The outputs of this project, contained in the research reports listed on page v, are:
1. A domestic marketing strategy for environment-friendly food and fibre products.
2. An international market analysis, outlining market potential and the requirements of target markets for environment-friendly food and fibre products.
3. The outcomes, principles and broad practices for environmental certification of pastoral products.
4. The identification of a suitable existing certification scheme or an environmental management module that can be added to existing schemes.
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