Obtain perceptions of consumers & foodservice operators regarding Kangaroo meat
Sensory Solutions Pty Ltd
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Project code: PRJ-000315
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Project stage: Closed
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Project start date: Friday, October 19, 2007
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Project completion date: Wednesday, April 29, 2009
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National Priority: KAN-Enhance industry success through targeted industry-specific RD&E
Summary
To research Foodservice decision makers in the mainstream resturant trade to establish barriers/opportunities to be addressed in marketing to this important market sector.
To provide insights to two objectives as outlined in the Kangaroo Industry Strategic Plan 2005-2010:
1) Informing Chefs about the Industry and it’s products
2) Develop improved product image via increased communication within various industry publications.
Program
Kangaroo
Research Organisation
Sensory Solutions Pty Ltd
Objective Summary
To research Foodservice decision makers in the mainstream resturant trade to establish barriers/opportunities to be addressed in marketing to this important market sector.
To provide insights to two objectives as outlined in the Kangaroo Industry Strategic Plan 2005-2010:
1) Informing Chefs about the Industry and it’s products
2) Develop improved product image via increased communication within various industry publications.