Summary

The Australian temperate pasture legume market which comprises seven major species is estimated to produce on average 20k tonne of planting seed a year at a value of AUD $107.2 million. Of the volume produced an estimated 5k tonne is sold into the domestic market and 15k tonne is exported. Lucerne is the major contributor followed by sub-clover, perennial clovers, medics and annual clover. The industry has been in decline due to the boom and bust nature of demand and supply for planting seed and the corresponding loss of value in domestic and export markets. This has led to a loss of capability, capacity and confidence. The industry is seeking to alleviate the fluctuation in demand for planting seed by identifying opportunities and strategies to create new domestic and export opportunities and consolidate existing domestic and export markets. Underpinning the development of the strategies will be research which identifies and evaluates the barriers which will need to be addressed for this to be successful.

Program

Pasture Seeds

Research Organisation

SGA Solutions Pty Ltd

Objective Summary

1. To undertake a quantitative and qualitative analysis of the current Australian domestic and export temperate legume domestic and export market. Includes discussion with current export customers and their view of Australian temperate pasture legume seed as it relates to all aspects of supply and surveying Australian growers and sellers to achieve a complete picture across the supply chain.
2. Identify current competitors for Australian temperate legume pasture seed in export markets, including strategies implemented to compete with Australian sourced pasture seed and the comparative costs of production.
3. Identify and evaluate via a SWOT analysis of the Australian temperate legume planting seed industry strategies for domestic and export market adoption and implementation – the outcome of which will:
a. Provide continuity and growth in domestic and export market demand for Australian temperate legume pasture seed market,
b. Provide a competitive advantage to Australian pasture seed producers exporting planting seed, and
c. Lead to the rebuilding of capability, capacity, investment and confidence in the temperate legume planting seed industry.