Background

AgriFutures Australia invites Expressions of Interest for the design and delivery of an international market-entry program aligned to evoke^AG. 2027 (16–17 February, Adelaide Convention Centre). The Australian Landing Pad program supports international agrifood technology companies to establish or accelerate a commercial presence in Australia. It is a market-entry mechanism designed to connect international innovation with Australian producers, industry and research where genuine gaps exist.

AgriFutures Australia is not prescribing a fixed program model. Respondents are expected to propose a program strategy and delivery approach aligned to current market conditions and the needs outlined in this document. Submissions will be assessed on the strength of the strategy and expected outcomes.

For 2027, AgriFutures Australia is seeking a provider who can design a high-impact program aligned to the following principles:

• Commercial readiness: Companies must demonstrate capability and intent to engage in the Australian market. Respondents may propose a mix of startup and scaleup-stage companies, with a clear rationale aligned to outcomes.
• Industry-led relevance: The program must align to the Department of Agriculture, Forestry and Fisheries priority challenges including climate adaptation, productivity and food security.
• Cross-industry impact: Companies should demonstrate relevance across multiple agricultural industries where possible.

The estimated procurement value is up to $100,000 (ex GST) for the core program model. Respondents must propose:

• A core program deliverable within the $100,000 (ex GST) budget
• Optional additional components, clearly costed, that can be added to enhance program impact.

AgriFutures Australia will assess proposals based on the strength of the core program and the value of optional additions.

Download full guidelines here

Scope of services

AgriFutures Australia is seeking a tailored program that supports international agrifood technology companies entering the Australian market. Respondents should demonstrate a clear and innovative approach that aligns with the evolving needs of the agrifood ecosystem and integrates with evoke^AG. 2027.

Submissions should outline how they will recruit and select suitable international scaleups, leveraging existing AgriFutures networks, RDC partnerships and industry connections to identify companies with strong commercial potential and ecosystem fit.

The proposal should describe how participants will be prepared before arrival through market-entry planning, industry and regulatory briefings, stakeholder mapping, curated introductions and pitch development.

Respondents should also present an on-ground immersion program centred around evoke^AG. 2027, designed to create meaningful connections with producers, RDCs, corporates, investors, researchers and government stakeholders. This may include additional regional or host-state activities that showcase Australia’s agrifood innovation ecosystem.

A clear stakeholder engagement plan is required, detailing coordination with AgriFutures, RDC partners, the evokeAG. delivery team, government agencies and relevant service providers.

Submissions should include an evaluation framework that measures commercial, partnership and investment outcomes, assesses participant readiness, and tracks market-entry progress through follow-up reporting and KPI evaluation.

Finally, respondents must propose a sustainable sponsorship or co-investment model that engages RDCs and industry partners, outlines partner value, and reduces reliance on AgriFutures funding while maintaining strong program outcomes.

Timeline

Response Requirements and Submission Structure

Respondents should structure their submission under the following sections:

1. Provide details of the organisation, including legal entity name, ABN, key personnel, office locations and relevant organisational capabilities.
2. Outline experience delivering international market-entry programs, trade missions, innovation immersions or similar initiatives. Include at least two case studies with outcomes achieved.
3. Explain the proposed approach, including: Program model and rationale, Recruitment and selection process, pre-arrival preparation, on-ground program design and integration with evoke^AG. 2027, stakeholder and partner coordination and reporting and evaluation framework.
4. Identify team members responsible for program delivery, including their roles, qualifications and relevant experience.
5. Include an itemised core budget (within the $100,000 ex GST limit),optional enhancements with costs and expected outcomes and any pricing assumptions.
6. Identify key risks and mitigation strategies, including recruitment challenges, travel disruptions, participant withdrawal, stakeholder coordination and reputational risks.
7. Disclose any actual, perceived or potential conflicts of interest relevant to the engagement.

Terms of reference

AgriFutures Australia uses standard form contracts and agreements for projects and research procured by AgriFutures Australia (please refer to https://www.agrifutures.com.au/contracts-and-agreements/). These contracts and agreements set out the terms on which AgriFutures Australia will engage successful applicants to carry out the project.

Applicants must be familiar with the contracts and agreements before submitting a response, and are advised to seek legal advice beforehand.

These contracts and agreements have been developed to reflect AgriFutures Australia’s statutory and other procurement responsibilities.

If you require any amendments to the standard agreement please complete the statement of non-compliance for each of the relevant clause. AgriFutures will then assess those requests.

Applicants will be taken to have agreed to all clauses in the Service Provider Agreement that are not referred to in a statement of non-compliance. The extent of any non-compliance will be a factor in AgriFutures Australia’s evaluation of the application.

If you require further information regarding these contracts and agreements please contact:
Stephanie-Kate Bratton
General Counsel
Email:

Contact

If you have any questions regarding this Expression of Interest, please contact:

Dallas Pearce
Acting Senior Manager, evoke^AG.

Annabel Rodgers
Customer Relationship Manager – grow^AG. and evoke^AG.