Background

evoke^AG. is a leading agrifood innovation platform and event that connects the people, ideas and opportunities shaping agriculture and food systems across Australia, the Asia Pacific region and beyond. It brings together those working to address some of the sector’s most important challenges, creating opportunities for collaboration, investment, partnership and adoption. The event is designed to bring the right people together to accelerate agrifood innovation from idea to adoption, with a strong emphasis on practical outcomes, implementation and real-world impact. In 2027, evoke^AG. will be held in Adelaide, South Australia, and will focus on the priority challenges of climate adaptation, productivity and food security.

AgriFutures Australia is seeking an experienced content and digital agency to capture the connection, innovation, spirit and community of evoke^AG. 2027 across the campaign and event program in Adelaide, South Australia.

Download the full RFQ document for more detail

Service requirements

The successful supplier will plan, create, capture, edit and deliver an integrated mix of social media, video, copy and digital content across three phases:

1. Pre-event content
2. Lead-up and live-event content
3. Post-event content

The successful supplier must be available to attend pre-event briefing calls and review the event run sheet, program, content schedule, brand guidelines, partner requirements and venue logistics before delivery begins on the following dates (all times indicated are local/ACDT):

Monday 15 February 2027

• Welcome Event – National Wine Centre, 6.00pm – 10.00pm
• Culinary Capital Dinner – Adelaide Convention Centre 5.30pm – 10.00pm

Tuesday 16 February 2027

• evoke^AG. 2027 Day 1 – Adelaide Convention Centre, 7.30am – 5.00pm
• Hour of Power – Adelaide Convention Centre, 5.00pm – 6.00pm

Wednesday 17 February 2027

• evoke^AG. 2027 Day 2 – Adelaide Convention Centre, 8.00am – 5.00pm

Content should reflect evoke^AG. as a meeting place for the agrifood innovation ecosystem, bringing together primary producers, innovators, investors, researchers, corporates, government, universities, international delegates and industry leaders around practical solutions, adoption pathways and real-world impact. The work will support ticket sales, partner and stakeholder communications, media activity, event coverage and future promotion across social channels, website, newsletters, advertising and other digital platforms.

Download the full RFQ document for more detail

Timeline

Making a submission

Applications for this Request for Quote must be submitted to the designated project contact officer. Respondents will be expected to provide:

• A proposed approach and project plan addressing all three phases, including workflows, timelines, approvals, risk management and quality assurance.
• A detailed budget broken down by phase, with GST shown separately and scalable pricing for optional or variable deliverables.
• A proposed content schedule and recommended deliverable volumes and formats.
• Details of the proposed team, roles, relevant experience and availability across the event period.
• Examples of comparable event, agrifood, innovation or live-content work, including links where available.
• At least two relevant referees.
• A clear list of assumptions, exclusions, subcontractors, travel costs and required inputs from AgriFutures Australia.

It is expected that a contract will be awarded based on how well a respondent addresses the objectives of the tender. Selection will be based on the evaluation criteria. A detailed response will be beneficial. The resultant Contract is expected to commence in November 2026.

Evaluation criteria

Submissions will be evaluated against the evaluation criteria identified below; and the overall proposition presented in the respondent’s response.

Mandatory requirements

• Available to attend and capture the welcome event and both days of evoke^AG. 2027 in Adelaide.
• Demonstrated capability in live event content capture, rapid-turnaround editing and multi-platform social delivery.
• Ability to provide the required personnel, equipment, post-production capacity and secure asset management.
• Agreement to provide all final assets and organised raw footage to AgriFutures Australia.
• Required insurances and compliance with applicable workplace, privacy, safety and venue requirements.
• Relevant testimonials or references.

Desirable requirements

• Experience delivering content for agrifood, innovation, conference, government, industry or major stakeholder events.
• Demonstrated ability to capture candid, editorial-style content that reflects connection, community, energy and atmosphere.
• Experience managing content requirements for event partners, sponsors, VIPs, media and key stakeholders.
• Adelaide-based team, local supplier network or demonstrated knowledge of Adelaide event venues and logistics.

Other criteria

• Quality and relevance of the proposed approach.
• Organisation’s capability, resources and proposed personnel.
• Demonstrated history of providing comparable services.
• Ability to meet the required event, turnaround and final delivery timeframes.
• Overall value for money, including transparent and scalable pricing.

Terms of reference

AgriFutures Australia uses standard form contracts and agreements for projects and research procured by AgriFutures Australia (please refer to agrifutures.com.au/legal). These contracts and agreements set out the terms on which AgriFutures Australia will engage successful applicants to carry out the project.

Applicants must be familiar with the contracts and agreements before submitting a response, and are advised to seek legal advice beforehand. These contracts and agreements have been developed to reflect AgriFutures Australia’s statutory and other procurement responsibilities.

If you require any amendments to the standard agreement, please complete the statement of non-compliance for each of the relevant clause. AgriFutures will then assess those requests. Applicants will be taken to have agreed to all clauses in the Service Provider
Agreement that are not referred to in a statement of non-compliance. The extent of any non-compliance will be a factor in AgriFutures Australia’s evaluation of the application.

If you require further information regarding these contracts and agreements, please contact:

Stephanie-Kate Bratton
General Counsel, AgriFutures Australia

Contact

Enquiries about the RFQ (including requests for clarification or further information), as well as completed RFQ responses must be submitted to:

Holli Walsh
Manager, Communications, evoke^AG.

02 6923 6918

Please note that any requests for clarification or additional information made, together with the corresponding responses, will be responded to and published in the FAQ section below upon receival.