Entrepreneur and co-founder of Grown Not Flown Nikki Davey has a vision to see the local cut flower industry bloom, using her skills in business and digital product development to support small-scale growers.
Nikki worked in business and change management and is passionate about sustainable and regenerative agriculture on her central Victorian farm. As a budding flower farm Nikki saw a need for technologies dedicated to small-scale growers and developed her digital platform and app to connect consumers with local sustainable flower farmers, reducing ‘flower miles’ and supporting micro economies.
Since 2021 the platform has grown to have more than 3,500 users in 30 countries and more than flower growers listed. The VIC AgriFutures Rural Women’s Award grant will fund the development of a knowledge hub within the platform so that flower growers can tap into tips, tools and best practices.