DEER

AgriFutures Deer Program RD&E Plan

A herd of deer standing in a green paddock, looking toward the camera. The lower section of the image features the AgriFutures Deer Program RD&E Plan cover design, with white text and yellow and green graphic elements, along with the AgriFutures Deer logo.
  • 8 pages

  • Published: 2 Feb 2026

  • ISBN: 978-1-76053-615-2

Share this content
  • twitter
  • facebook
  • email
  • Download report PDF

    Download
  • Purchase a hard copy - AUD $50

The AgriFutures Deer Program RD&E Plan sets the direction for research and development across the Australian deer industry. The Plan outlines the main challenges facing producers and highlights new opportunities for growth. AgriFutures provides clear priorities that support better farming practices and stronger commercial outcomes.

The Plan focuses on best‑practice production, improved supply chain access and new market opportunities for venison and velvet. It offers simple actions that help farmers boost profitability and strengthen long‑term resilience. The plan also supports better access to processing facilities and promotes the value of premium Australian deer products.

Through practical strategies and evidence‑based insights, AgriFutures aims to build a more competitive and sustainable deer industry. The Plan helps farmers and stakeholders adopt new practices, improve efficiency and respond to evolving market demand.