Asian festivals and customs – a food exporters guide

  • 170 pages

  • Published: 1 Nov 1999

  • Author(s): Vinning, Grant, Crippen, Kaye

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Food has always been central to human activity. In a number of countries, it is a major element in people’s cultural and spiritual activities. When food becomes closely associated with culture and religion, factors such as price recede as major buying influences.

Festive seasons and special celebrations, whether cultural or religious, can offer unique marketing opportunities. This publication provides a description of a number of the major Asian festivals and the foods popularly consumed at these festivals.