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EMERGING INDUSTRIES
Asian festivals and customs – a food exporters guide
170 pages
Published: 1 Nov 1999
Publication Code: 99-060
Author(s): Vinning, Grant, Crippen, Kaye
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Food has always been central to human activity. In a number of countries, it is a major element in people’s cultural and spiritual activities. When food becomes closely associated with culture and religion, factors such as price recede as major buying influences.
Festive seasons and special celebrations, whether cultural or religious, can offer unique marketing opportunities. This publication provides a description of a number of the major Asian festivals and the foods popularly consumed at these festivals.
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