Australian Longans – Market Opportunity, Identification and Analysis of the Domestic Market

  • 61 pages

  • Published: 22 Mar 2001

  • Author(s): Noller, Judy

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Presented in this report is a detailed analysis of the domestic market for Australian longans and a marketing plan to assist the industry to expand and improve its current market position.

Longans are an exotic fruit introduced from South-East Asia. Commercial production was 1200 tonnes in 2000, and continues to grow. This report investigates the current market for longans and potential new market segments.