The Australian Pomegranate Industry Strategic Plan (the Plan) provides a roadmap to guide activity and investment in the pomegranate industry between 2021 and 2026. The primary aims of the Plan are to increase market share, align priorities and develop this niche sector beyond its current gross value of production of $10.4 million (Haley, 2021) over the next five years.
The Plan, funded by AgriFutures Australia and developed by the Australian Pomegranate Association (APA), involved an extensive national stakeholder engagement process. Pomegranate growers, researchers, advisors, and industry representatives were surveyed and engaged. Along with the industry consultation, the team reviewed Australian industry reports and the national/international literature to gauge gaps and barriers to industry growth.
The engagement survey and literature scan identified gaps in research, knowledge and information relating to pomegranate agronomy, variety performance, market insights, biosecurity risk, product specifications, technology adoption and industry capacity. Many Australian growers are reliant on international literature and knowledge to support their operations. It is evident that investment is needed to provide Australian growers with Australian knowledge, to drive sector growth.
To achieve this, the Plan details seven core objectives, which consider growth pillars, actions, and outcomes. Within each objective, the key areas for investment are presented. While a range of recommendations are presented in each objective, the following priority project concepts were highlighted using industry advice and a subsequent economic assessment.