WORKFORCE AND LEADERSHIP 
32 pages
Published: 4 Sep 2025
Author(s): DDB Melbourne
ISBN: 978-1-76053-576-6
Download report PDF
DownloadPurchase a hard copy - AUD $50
The Australian agriculture sector stands at a critical crossroads. As demand for food and fibre continues to grow, the industry faces an urgent and systemic workforce shortage across all its subsectors. Traditionally, each industry within the sector — dairy, grains, horticulture, and others — has attempted to address this challenge independently. However, this siloed approach has created unnecessary competition for talent, exacerbating the broader workforce crisis.
This project, funded by the Department of Agriculture, Fisheries and Forestry (DAFF) as part of the Community Perceptions and Workers Experiences Program, was initiated to explore how the agriculture industry can reframe the way it presents itself to prospective workers. In particular, it aimed to better understand the perceptions of metropolitan Australians and uncover the barriers preventing them from considering careers in agriculture.
The Australian agriculture sector stands at a critical crossroads. As demand for food and fibre continues to grow, the industry faces an urgent and systemic...
Without an engaged, motivated and highly skilled future workforce, the agriculture industry will struggle to reach the National Farmers’ Federation’s aspirational target of being a...
Many people believe working in the agriculture industry involves unskilled, low-paid roles, outside on farms in rural areas. But, in reality, the world of agricultural...
The Agriculture Work Placement Navigator has been developed to guide industry host organisations to support students in work experience programs, school delivered VET courses, and...
The Agriculture Work Placement Navigator has been developed to guide industry host organisations to support students in work experience programs, school delivered VET courses, and...
The Agriculture Work Placement Navigator has been developed to guide careers advisers and teachers to support agricultural placements in work experience programs, school delivered VET...
The Agriculture Work Placement Navigator has been developed as guidance for students and parents to understand the steps involved in Agricultural placements in work experience...
This guide provides an overview of the suite of classroom resources developed for the Cultivating Futures: Engaging Secondary School Students in the World of Agricultural...
