Carob: A compact business case

  • 12 pages

  • Published: 15 Dec 2022

  • Author(s): GHD

  • ISBN: 978-1-76053-331-1

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Carob, Ceratonia siliqua, is a flowering evergreen tree cultivated mainly for its edible pods and seeds. Grown in Australia since the 1900s, today the estimated growing area is 400 ha. An estimated 500 tonnes of carob is produced each year, at a typical price of $8/kg. Carob is largely grown in South Australia and Western Australia, and has many health benefits. Opportunities exist for the Australian industry to supply health-focused value-added food products to domestic and export markets. In 2019, Australian carob production was valued at $2-3 million, compared with approximately $21 million worth of carob products imported into Australia.

New and emerging industries in their infancy often lack the public awareness and resources to assist with industry growth. This compact business case provides a concise overview of the carob industry. Further, it provides a resource that can be used to drive awareness and engage with potential investors regarding opportunities to assist industry growth.

The compact business case is the result of stakeholder consultation across the Australian carob industry and pulls together the industry’s status, market opportunities, challenges, competition, governance and economics in one resource for the industry.