Domestic Market Analysis of Wildflowers

  • 20 pages

  • Published: 1 May 2000

  • Author(s): Horsman, Christine

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This Project aimed to identify strategies to improve the domestic market share for wildflowers, by determining the current flower and wildflower buying patterns.

While there have been a number of reports on the export market for wildflowers, there has been little research on the state of the domestic market. As one of the main industry groups, the Australian Flora and Protea Growers Association felt that the industry needed an insight into the current perceptions which consumers have about wildflowers.