47 pages
Published: 1 Dec 2005
Author(s): Twyford-Jones, Peter, Pahl, Lester, Kylie MacNamara,, Kylie MacNamara,
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This report aims to determine the role of environmental assurance in marketing strategies for meat and wool produced in Australia’s rangelands. It describes trends and requirements of supply chains and consumers in Australia and overseas for ‘environment-friendly’ products. The report also outlines a marketing strategy for ‘environment-friendly’ meat and wool. 2004, 49pp, Pub No 04/167: $16
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