Green Marketing and EMS

  • 50 pages

  • Published: 1 Dec 2004

  • Author(s): Cary, John, Bhaskaran, Suku, Polonsky, Michael

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Investigates the level of consumer demand for food produced according to codes of practice ensuring sustainable use of natural resources. The rationale for the project is to better harness the power of consumers and commercial food markets to deliver improved environmental outcomes via EMSs in food production and in food processing and marketing. 2004, 50pgs, Pub No. 04/175; $26