Improved marketing of mohair fibre

  • 44 pages

  • Published: 10 Jan 2000

  • Author(s): Cull, Christopher

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The report identifies a number of potential marketing initiatives for example, through innovative processing and product development and the use of the Internet as a trading exchange. However, more importantly, this report suggests a broad series of practical and achievable tasks which can be undertaken by each segment of the industry to overcome the problems it faces, create the environment for a sustained improvement in the marketing of mohair, and instil optimism in the future of the fibre in Australia.