Market Alternatives for Japanese Green Tea

  • 23 pages

  • Published: 1 Nov 2000

  • Author(s): DAT-38A

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There is increasing interest world wide in the use of green tea in beverages, cosmetics, nutriceuticals, medicinals and as flavours and fragrances. The medical research industry is increasing its focus on potential disease cures and preventatives.
There is also increasing production of the ready to drink beverages (RTD). The RTD market contains green tea either as a single flavoured drink or as an ingredient in a mixture of flavours, which are aimed at the health market.
The report covers several aspects that are not considered mainstream marketing information of Japanese Green Tea. These subjects have been included since they are not covered in other documents which are concerned with value added products and marketing.