Maximising marketing opportunities for buffalo products

  • 59 pages

  • Published: 1 Mar 2001

  • Author(s): Leach, RC

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The project aim was to develop a framework for orderly marketing of buffalo meat on a state by state basis. NSW was chosen to develop the pilot project. Differentiating buffalo meat on the basis of key health benefits was seen as a critical success factor. This formed the core of some commissioned research work.