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Outback spirit bush foods – A learning model in marketing and supply chain management
91 pages
Published: 1 Feb 2007
Author(s): Robins, Lisa
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The aim of the project was to document the perspectives of the supply chain partners from the Indigenous suppliers to the manufacturers, retailers and international interests, and to reflect upon the business model and its broader relevance to industry and to wildlife conservancies established under RIRDC’s Sustainable Wildlife Enterprises project specifically. It provides insights on the notion of an authentic Aboriginal bush food supply chain, the importance of capacity building, consumer expectations, issues confronting quality assurance and supply reliability, and approaches to marketing.
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