Relationship Marketing and E-Business – Operations and strategies of small-to-medium scale food enterprises

  • 80 pages

  • Published: 17 Sep 2008

  • Author(s): Bhaskaran, Suku, Dr

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This study scopes the e-business capabilities adopted by food small and medium enterprise businesses (SMEs) in Australia; evaluates whether, and if so, how food SMEs have maintained their traditional strengths in relationship bonding with customers, suppliers and employees in the digitised business environment; and analyses the strategies and actions that food SMEs have to implement to become competitive in the digitised business environment without loosing their traditional strengths in relationship bonding with their customers, suppliers and employees.

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