Testing and Delivering Media Communication Strategies for Child Farm Safety

  • 13 pages

  • Published: 23 Oct 2008

  • Author(s): Bryant, Lia

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Media reports continue to remind us that children die or are seriously injured on farms. Farmsafe Australia has provided a comprehensive campaign for raising community awareness and education with regard to promoting safe environments and behaviour on Australian farms. They have made many of us aware that approximately 20 children under the age of 15 years die every year on Australian farms.

The benefits of this independent in-depth study are its dual focus on state and national child farm safety representatives and farming community members who ground the research within local knowledge, experience and activities. For communication strategies in child farm safety (CFS) to be effective, they need to be constructed in association with those to who they are applied (e.g. farm men, women and children). The study identifies awareness and use of a sample of Farmsafe Australia’s child farm safety communication strategies and evaluates selected media resource tools.

This Short Report is based on a longer report by Lia Bryant, Elizabeth Hoon and Liz Kenny for the Joint Research Venture for Farm Health and Safety (Project USA-14A).