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The Commercial Potential of Red Bayberry in Australia
47 pages
Published: 16 Nov 2010
Author(s): Joyce, Daryl, Garth Sanewski
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This RIRDC report is about establishing the commercial production and sales potential of Red Bayberry in Australia. Red bayberry (Myrica rubra) is a summer season fruit crop from Zhejiang and other provinces of China. It offers an exciting novel opportunity for Australia. Export market opportunities are possible in the longer term, including counter-season marketing into China.
This report is targeted at potential Red Bayberry growers and marketers in Australia. It follows on from an initial scoping project entitled ‘Red Bayberry – A New and Exciting Crop for Australia’ (RIRDC Publication No 05/081). As such, it represents part of ongoing work intended to provide pre- and postproduction horticulture industry members will sufficient background information and data for confident investment in this new crop.
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