The Commercial Potential of Red Bayberry in Australia

  • 47 pages

  • Published: 16 Nov 2010

  • Author(s): Joyce, Daryl, Garth Sanewski

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This RIRDC report is about establishing the commercial production and sales potential of Red Bayberry in Australia.  Red bayberry (Myrica rubra) is a summer season fruit crop from Zhejiang and other provinces of China.  It offers an exciting novel opportunity for Australia.  Export market opportunities are possible in the longer term, including counter-season marketing into China. 
This report is targeted at potential Red Bayberry growers and marketers in Australia.  It follows on from an initial scoping project entitled ‘Red Bayberry – A New and Exciting Crop for Australia’ (RIRDC Publication No 05/081).  As such, it represents part of ongoing work intended to provide pre- and postproduction horticulture industry members will sufficient background information and data for confident investment in this new crop.