Prospects for Australian emerging industries
Emerging industries play an important role in the Australian agricultural landscape, contributing to the national economy and helping meet changing global demand. This prospectus is...
Published: 16 Nov 2010
Author(s): Joyce, Daryl, Garth Sanewski
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This RIRDC report is about establishing the commercial production and sales potential of Red Bayberry in Australia. Red bayberry (Myrica rubra) is a summer season fruit crop from Zhejiang and other provinces of China. It offers an exciting novel opportunity for Australia. Export market opportunities are possible in the longer term, including counter-season marketing into China.
This report is targeted at potential Red Bayberry growers and marketers in Australia. It follows on from an initial scoping project entitled ‘Red Bayberry – A New and Exciting Crop for Australia’ (RIRDC Publication No 05/081). As such, it represents part of ongoing work intended to provide pre- and postproduction horticulture industry members will sufficient background information and data for confident investment in this new crop.