There is growing interest in farmers’ markets in Australia. They provide a valuable distribution channel that directly links food producers with customers.
This research study aims to take stock of farmers’ markets in Australia in relation to four stakeholder groups – consumers, farmers, value added food businesses and local communities. Specifically, this research study considers the strengths and opportunities of Australia’s farmers’ markets in relation to these four groups. It also considered the potential weaknesses and threats to the success of the farmers’ market model.