Viability of Group Marketing of Farm Forestry Timber

  • 103 pages

  • Published: 9 Sep 2008

  • Author(s): Wettenhall, G

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This JVAP report outlines work conducted via SMARTimbers Cooperative Ltd in Victoria to test and adapt a single desk marketing structure suitable for use by farm forestry cooperatives. The project surveyed architects’ use of native Australian timbers, in particular sugar gum, and their preferred means of accessing and receiving information. The report also considers architects’ level of control of timber choice and purchase by builders, and suggests ways of promoting a farm forestry cooperative and its products, including via web-based promotion. The report is relevant to farm forestry cooperatives, farm forestry extension and growers, forestry policy and research funders.