Emerging Industries extension services – Coretext

Summary

The over-arching project objective is to increase the adoption of AgriFutures research and development outcomes and support the growth of six new and emerging industries.   This will be achieved by delivering against the following communications and extension objectives:

Raising awareness of the six emerging industries, their objectives, their value propositions and opportunities for participation.
Raising awareness of the R&D carried out by AgriFutures and how it enables growth of the rural industries. 
Developing a network of engaged industry participants to grow the industries’ scale.
Supporting the education and training of new participants in each industry. 
Facilitating collaborative engagement between industry stakeholders, including producers, researchers, funding organisations and government agencies, to ensure sustainable growth.    

The outcomes of delivering against these objectives will be:

Larger participant bases in each industry to support production growth.
Branded communications resources (e.g. websites, social media channels) to facilitate ongoing communications with target audiences. 

Program

Communications and Adoption

Research Organisation

Coretext Pty Ltd

Objective Summary

The over-arching project objective is to increase the adoption of AgriFutures research and development outcomes and support the growth of six new and emerging industries.

Coretext will achieve this by delivering against the following communications and extension objectives:
• Raising awareness of the six emerging industries, their objectives, their value propositions and opportunities for participation.
• Raising awareness of the R&D carried out by AgriFutures and how it enables growth of the rural industries.
• Developing a network of engaged industry participants to grow the industries’ scale.
• Supporting the education and training of new participants in each industry.
• Facilitating collaborative engagement between industry stakeholders, including producers, researchers, funding organisations and government agencies, to ensure sustainable growth.

The outcomes of delivering against these objectives will be:
• Larger participant bases in each industry to support production growth.
• Branded communications resources (e.g. websites, social media channels) to facilitate ongoing communications with target audiences.
• A resource library to support sustainable and ongoing engagement with new participants.