Fallow Venison Development Program

National Fallow Alliance

  • Project code: PRJ-000873

  • Project stage: Closed

  • Project start date: Friday, June 15, 2007

  • Project completion date: Monday, May 5, 2008

  • National Priority: DEE-Enhance industry success through targeted industry-specific RD&E



Research Organisation

National Fallow Alliance

Objective Summary

Establish a pilot program to investigate an integrated approach to overcoming constraints to improving the demand and returns for fallow deer venison by:
Developing and testing new smallgoods and frozen fallow deer products;
Assessing the impact of an automated carcass lifter/ skin puller and boning room chiller extension on abattoir throughput and carcass quality; and
Assessing the impact of an associated marketing and propmotion campaign for fallow deer venison.