Improved knowledge constraints to acceptance of value-added venison products

Alpine Valleys Venison Alliance

  • Project code: PRJ-000913

  • Project stage: Closed

  • Project start date: Friday, June 22, 2007

  • Project completion date: Wednesday, October 31, 2007

  • National Priority: DEE-Enhance industry success through targeted industry-specific RD&E



Research Organisation

Alpine Valleys Venison Alliance

Objective Summary

To identify the factors that constrain entry into retail space of value-added venison products. Research will include primary and secondary research relating to retailer’s expected deliverables from their suppliers, including existing and new product development, packaging and market support. Final steps involve developing a generic marketing strategy, new product development and testing procedure as a case study for use by other venison alliances and other new food industry businesses.

Only objectives 1, 2 and 3 will be funded under this contract.