
Engaging secondary students in agricultural careers

Project overview
The Cultivating the Next Generation project aims to help teachers and career advisors provide accurate and high-quality advice to secondary students about the diverse career opportunities in agriculture.
The project was funded by the Department of Agriculture, Fisheries and Forestry, recognising the future workforce is dependent on the next generation seeing agriculture as an employer of choice, and critical to this is the role educators play in encouraging students towards a career in agriculture.
Led by AgriFutures Australia with CQUniversity Australia completing the research and national outreach, Stage 1 of the project aimed to better understand educators’ perceptions and knowledge regarding the agricultural industry and careers in agriculture, offering valuable insights into the perspectives and challenges faced by classroom teachers, career advisors, and school leadership.
Stage 2 of the project developed, delivered and evaluated the five resources recommended in the Stage 1 findings.
- Curriculum-aligned lessons for five subject areas including Agriculture, Science, Food Technology, Business, and Digital Technology;
- 20 video case studies of industry ambassadors showcasing the diverse range of jobs in agriculture;
- Industry incursions and excursions across every state and territory that involved 19 schools, 514 students and 35 teachers;
- Work placement guides for industry, schools and students to assist with organising valuable work placements for students;
- In person and online professional development workshops that delivered training to 247 educators to increase their confidence to promote careers in agriculture.
Each resource was trialled through a national outreach program designed to enhance Year 9-12 students’ and educators’ knowledge and perceptions of the numerous agricultural career opportunities across Australia.
Resources for schools


Teachers guide to the Cultivating Futures project
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Lesson: Careers in Agriculture - Overview
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Lesson: Careers in Agriculture - Digital Technology
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Lesson: Careers in Agriculture - Business
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Lesson: Careers in Agriculture - Food Technology
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Lesson: Careers in Agriculture - Science
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Industry ambassador videos
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Cultivating the Next Generation explainer video
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Agri-adventure: Work placement navigator for industry
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Agri-adventure: industry at-a-glance work placement navigator
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Cultivating the Next Generation explainer video
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Agri-adventure: Work placement navigator for students and parents
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Industry ambassador videos
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Cultivating futures: Engaging secondary school students in the world of agricultural careers
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Cultivating the next generation: the role of school-based educators in promoting agricultural careers
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Factsheet: Cultivating the next generation
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Report calls for a crucial new perspective on career opportunities in agriculture
A new report released by AgriFutures Australia aims to understand the perceptions, knowledge and awareness of NSW teachers and careers advisors of agricultural careers and explores the support and resources needed to provide high quality and accurate advice to secondary school students.
4 min read

06.03.25
Dr Mary Cole wins Victorian AgriFutures Rural Women’s Award
Dr Mary Cole won for her pioneering work in biological farming and soil microbiology, ensuring sustainable agricultural practices for future generations.
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NATIONAL CHALLENGES AND OPPORTUNITIES / 05.03.25
Sharp rise in farm injuries sparks urgent safety warning
The latest AgHealth Australia data has revealed a concerning increase in on-farm fatalities and serious injuries in 2024, which saw 72 deaths and 133 serious injuries reported.
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THOROUGHBRED HORSES / 28.02.25
Fast Track applications now open
Applications for Thoroughbred Breeders Australia’s (TBA) latest Fast Track program are now open. The course offers a pathway into the breeding sector and the opportunity to gain a nationally recognised qualification, while being paid full time.
2 min read