Request for Quote: Provision of a marketing automation support partner

AgriFutures Australia is seeking the services of an experienced marketing automation specialist/partner to support AgriFutures business units with implementation and support of our Marketo platform as well as supporting organisation strategic initiatives. The successful agency will be appointed as AgriFutures Australia’s marketing automation partner for an initial term of 12 months extendable to 24 months (total).

This Request for Quote closes 5pm (AEST) Monday, 4 August 2025.

Service requirements

AgriFutures Australia brought Adobe Marketo Engage on board early in 2021. The objective being to give AgriFutures the ability to understand who (audience) is engaging with our content, where are the gaps, what are the best strategies for delivery, and how we can improve data quality and consistency across all channels for targeting and reporting purposes.

As a small team, with several other key projects (including a new CRM and DAM) happening consecutively, we recognise that we are just scratching the surface of Marketo’s capabilities.

We have been working with our Marketo (Adobe) Account team to identify the keys areas of focus over the next 6 months which include:

• Bedding down our reporting
• Developing lead scoring and interesting moments models (through Marketo sales insights)
• More A/B testing
• Working across the different teams to ensure they are using the trigger campaigns and nurture campaigns functionality.

Download full guidelines here

Timeline

How to make a submission

There will be two rounds of submissions to complete for this request for quote: an initial written submission outlining your approach and capabilities will be due by Monday, 4 August 2025 at 5pm AEST. A shortlist will be selected from submissions and asked to present to the panel during the week commencing 18 August 2025. This will provide an opportunity to run through credentials and for the panel to ask questions.

In your submission, please provide previous examples of your work and quotes in the following headings:

• Response to brief
• How your response meets requirements
• Company outline
• Proposed team and cost structure including hourly rates and project rates for other work
• Data handling policies
• Case Studies – maximum of three
• References

Applications for this Request for Quote must be submitted to the designated project officer, Elizabeth Cameron, by Monday, 4 August 2025 at 5pm AEST.

Terms of reference

AgriFutures Australia uses standard form contracts and agreements for projects and research procured by AgriFutures Australia (please refer to https://www.agrifutures.com.au/contracts-and-agreements/). These contracts and agreements set out the terms on which AgriFutures Australia will engage successful applicants to carry out the project.

Applicants must be familiar with the contracts and agreements before submitting a response and are advised to seek legal advice beforehand.

These contracts and agreements have been developed to reflect AgriFutures Australia’s statutory and other procurement responsibilities.

If you require any amendments to the standard agreement, please complete the statement of non-compliance for each of the relevant clause. AgriFutures will then assess those requests.

Applicants will be taken to have agreed to all clauses in the Service Provider Agreement that are not referred to in a statement of non-compliance. The extent of any non-compliance will be a factor in AgriFutures Australia’s evaluation of the application.

If you require further information regarding these contracts and agreements, please, contact:

Jessica Grant, Manager, Governance and Compliance .

Contact

If you have any questions about the RFQ process or requirements of the application, please contact:

Elizabeth Cameron
Manager, Digital and Communications
Global Innovation Networks