A menu item once reserved for hipster and vegan cafes in our metropolitan cities has now been unveiled in one of Australia’s most mainstream fast food outlets. It was hard to miss the launch of the Rebel Whopper, now available in 400-odd Hungry Jacks outlets since mid October and the sustainable burger is proving to be a huge customer pull.
With an ever growing vegetarian, flexitarian and vegan consumer market, the question is no longer whether plant-based proteins are here to stay. The discussion has shifted since evokeAG. 2019 and the focus for the Asia Pacific’s premier agrifood tech event is ‘How can we make room on the plate for both’?
It’s a discussion Jack Cowin who founded the Hungry Jack’s burger chain, and is a major shareholder in ASX-listed Domino’s Pizza, will delve into at evokeAG. in February 2020.
“We believe there will be an increasing demand for beef as the standard of living in third-world countries increases. We don’t believe that our beef production has the capacity to grow to meet this increasing demand.
“Our objective is to produce these plant-based proteins in Australia and export to other markets. Australia has the capacity to be a low cost producer of grains which will lead to jobs and investment in this country through our competitive product development capabilities,” said Mr Cowin.
The Aussie company behind Hungry Jack’s newest burger, v2food, is successfully capitalising on the plant-based meat market, which, according to CSIRO, is set to be worth more than $6 billion by 2030 in Australia. Founder and CEO of v2food Nick Hazell will also be joining the evokeAG. speaker line-up and will address our existential challenge of trying to feed the 10 billion people expected to live on earth by 2050.
Over two days in Melbourne, more than 70 thought-provoking experts in their fields will take to the stage and share their ideas on how we can challenge the conventions of what we grow, how we grow it and what we eat. The evokeAG. 2020 program has been released, and from today, you will be able to view the speakers who will inspire, challenge and transform the way we think about food and farming into the future.
Keynote speakers include:
- Damon Gameau; filmmaker, director and actor who will share his insights and discoveries into practical climate change solutions following the global success of his 2040 documentary
- Mike Lee; a food futurist who will explore what the future of food might look like over the next five to 25 years