Why is extension and training important for the industry?
The AgriFutures Australia Chicken Meat Program invests in innovative applied research across the whole chicken meat production chain. However the true value of that R&D is not evident until it is adopted by industry. A dedicated extension and training program, with targeted extension resources and training, is critical in supporting the adoption of the R&D investment and longer-term practice change for the all aspects of the production chain.
As the chicken meat industry has many diverse areas within the production chain, it has been divided into four distinct objectives in the AgriFutures Chicken Meat Program Strategic Plan: The Chicken (health, welfare, biosecurity and nutrition), The Food (food safety), The Environment (internal and external, including sustainability), and The Consumer. Like AgriFutures Australia’s reports, project overviews, and content, the extension and training project will use these categories to target and develop specific extension material and training that will help to improve the adoption of industry-funded research.
How will this project benefit the chicken meat industry? Are there any learnings beyond this industry?
The Extension and Training Project will provide a range of training opportunities specific to the needs of industry. We aim to make the R&D outputs more accessible and provide industry with targeted and suitable training to facilitate continued growth, and up-skilling of industry participants. Training may also take the form of targeted company training or even one-off training opportunities.
From an extension perspective, the project will deliver extension resources, such as hosting specific industry workshops, producing a range of fact sheets that will focus on ‘how-to’ information or case studies that will showcase successes that people have achieved.
Ultimately, the project aims to remove barriers to R&D adoption and to provide a one-stop shop when it comes to training and extension. We hope that other industries will look to the chicken meat industry as an example of best practice.