At the time of the Award, Fiona Kliendeinst was an ultra-fine wool producer who with her husband operated an OFDA testing business from outside Uralla in northern New South Wales.
She holds a Bachelor of Agricultural Economics from the University of New England and holds corporate experience at Solutions Marketing and Research Group, the Biological Wool Harvesting Company and ABRI Breed plan.
Her frustration with the lack of availability of wool garments and woolen materials saw Fiona become involved in the Australian Wool Fashion Awards and involved in work with the Sheep CRC and CSIRO in trialling wools for quality performance.
She started up a small business for made to measure woollen garments made from 100 percent Australian wool and produced by local rural women who produce the wool.
Her vision was to grow the business, to expand into larger premises and to employ more rural women. She planned within five years to have a fully operational studio with five full time seamstresses and two cutting and finishing staff and a showroom open to the public, full of beautiful wool and wool blend materials and garments.