In search of a Regional Identity for Australia
At the time of the Award, Kim Currie was Executive Officer of Brand Orange and a regional food and wine specialist working in regional branding and tourism. Kim had 20 years experience as a food and wine consultant and her career included farmer, restaurateur, and regional events promoter and caterer.
Kim was awarded the NSW RIRDC Rural Women’s Award in 2009 and her Award ambition was to challenge first-hand the claim that “Australia could never develop a true regional identity”, by immersing herself in the culture of markets, festivals and agri-tourism of regional Italy and France.
The tour took in farm gate experiences, markets, events and celebrations in and around Provence in regional France and Piedmont in regional Italy. Kim met with communities who showed great generosity and hospitality, who were proud of their culture and celebrating that culture and who were genuinely interested in sharing ideas in tourism and their wine and food industries. In Orange she was welcomed by a civic reception, while in Turin she was given an audience with the city’s General Manager and in Castelogni Monferado and El Palio she was taken up front and centre stage in their parades.