Isobel Knight has a strong passion for her local community, owns and manages a grazing and marketing business with her husband and has also established proAGtive, a business that specialises in succession planning for family farm businesses.
Isobel’s Award ambition is to develop an online platform which educates, provides process and inspires rural business owners, managers and family members to undertake the process of succession planning.
Following her own family’s frustrating experience in trying to plan for the future of their family farm, Isobel recognised the need for frameworks to be available for farming families to address succession planning needs. Isobel discovered that this was a common story and that available services were often expensive and inadequate. Knowing that family businesses that develop and communicate succession plans increase their business performance, profitability and long term viability, Isobel set out to undertake additional study including post graduate psychology, counselling and mediation to enhance her capacity to offer a unique and effective succession planning service to farming families.
Isobel also established proAGtive not only to help facilitate farming families as they addressed their succession planning, but also to encourage them to adopt relevant and more formal management system practices to ensure harmonious relationships and profitability.