Chicken Meat Research and Development Plan 2009-14

  • 84 pages

  • Published: 12 Aug 2009

  • Author(s): RIRDC

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This new Chicken Meat Research and Development Plan Plan is more comprehensive than previous editions. It incorporates outputs from RIRDC’s new Performance Evaluation Framework (RIRDC 2008) and RIRDC’s new Communication Strategy (Cox Inall Communications 2008).

RIRDC views industry five-year plans as critical. They provide a guide for a strategic program of investment rather than an unstructured ‘grab bag’ of projects. Five-year plans permit constant evaluation and re-planning. This Plan is consistent with RIRDC’s ongoing support for the
Australian Poultry Cooperative Research Centre.

A lot of work has been undertaken in drawing up this plan. It was the subject of a workshop in Sydney in September 2008 and extensive consultation with industry.
Chicken meat was one of the first industries in Australia to recognise the value of research and development and establish a levy to support this activity.
Research and development has served this industry well. For example, in 1965 it took chickens 65 days and 5.7 kg of feed to reach a bird live weight of 2 kg. In 2008 this is achieved in only 36 days with 3.6 kg of feed. This growth in productivity has been delivered through R&D but without use of genetically modified organisms, hormones or steroids. The industry is strongly supportive of research and development.

The Rural Industries Research and Development Corporation (RIRDC) has managed the Chicken Meat R&D Program on behalf of industry since 1995 and this is the industry’s third Five Year Plan with RIRDC.