AgriFutures Chicken Meat Program RD&E Snapshot
As we head into a new research, development and extension (RD&E) period for the Australian chicken meat industry (2022–2027), it is timely to reflect on...
Published: 2 Jul 2009
Author(s): Brunton, Colmar
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This survey provides a comprehensive knowledge of current consumer usage and attitudes toward chicken within its comparative set to understand consumer requirements and trends, and to inform industry’s decision making and marketing activities.