CHICKEN MEAT

Chicken Meat Usage and Attitude Survey

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  • 12 pages

  • Published: 2 Jul 2009

  • Publication Code: 09-080

  • Author(s): Brunton, Colmar

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Project Overview

Chicken Meat Usage and Attitude Survey

23 June 2008 – 26 January 2009

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This survey provides a comprehensive knowledge of current consumer usage and attitudes toward chicken within its comparative set to understand consumer requirements and trends, and to inform industry’s decision making and marketing activities.