Community Trust in Rural Industries: Year 5 National Survey 2024
The Community Trust in Rural Industries (CTRI) program has reached its fifth year, continuing its mission to provide valuable insights into the relationship between Australia’s...
153 pages
Published: 1 Nov 1998
Author(s): Murray-Prior, R., et al
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This publication considers some of the features of group marketing together with general features of membership groups and how they influence the effectiveness of collaborative marketing groups. It analyses data from case studies and surveys collected from representatives of 13 primary industry groups and other industry representatives in Western Australia.