Collaborative marketing by agricultural producers

  • 153 pages

  • Published: 1 Nov 1998

  • Author(s): Murray-Prior, R., et al

Share this content
  • twitter
  • facebook
  • email
  • Download report PDF

  • Purchase a hard copy - AUD $75.00

This publication considers some of the features of group marketing together with general features of membership groups and how they influence the effectiveness of collaborative marketing groups. It analyses data from case studies and surveys collected from representatives of 13 primary industry groups and other industry representatives in Western Australia.