Computer Based Decision-making by Farmers and Advisors

  • 109 pages

  • Published: 26 Jul 2007

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Many Australian farmers own and use computers, yet decision support software is not integral to the management of more than a fraction of Australian family farms, despite the availability and affordability of such packages. This study aimed to generate insights to help developers of decision support software avoid marketing failures associated with low adoption of these technologies.
The report is targeted at developers for computer based decision support systems, and those who fund and use such systems.