There is an urgent need to bring new wildflowers into production to diversify production and to command a premium price on export markets. The blue smokebush species, which flower from winter to spring, have particular appeal and bush picked material receives a good price.
The project has characterised a number of blue smokebush selections exhibiting different flowering times, form and colour. Production protocols have been developed for the successful cultivation of blue smokebush. Testing on export markets has shown blue smokebush to be a sought-after cut flower, having specialised use in the ikebana and the wedding trade. With careful marketing this flower should return good profit margins.