48 pages
Published: 1 Aug 1999
Author(s): Michael, David
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The study results improve our understanding of how producers make decisions in adopting new research and highlight the importance of distributing research results through a diverse range of channels. Of particular interest is the finding that the regional based industry conferences used by the Australian Cashmere Growers Association to launch the release of the research had a significant effect on making producers aware of the existence of the research. There are important lessons here for many agricultural industries on how to increase the adoption of research results.
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