13 pages
Published: 1 Jun 1999
Author(s): Tume, Lynelle
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This report is the result of an investigation of an entirely new and untested market and the opportunity to service it in a less traditional manner. The implications will have wider applicability over a number of markets and the recommendations can be used by the industry generally when approaching new market entry. The lessons learned from this test market research can be the indicators to predict and overcome constraints when entering other new markets.
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