Food, Health, Functional Foods and Australia’s Rural Industries

  • 50 pages

  • Published: 1 Jul 2003

  • Author(s): Heasman, Michael

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The premise of the functional foods/nutrition science revolution of the 1990s is based on observations of the health benefits of consuming more fruit, vegetables and ‘whole’ foods. Fresh produce and products based on them are missing out on this newly created, nutrition science based, food supply opportunity. In other words they are failing to compete. It is therefore recommended that Australia’s rural industries should develop a ‘vision’ and a nutrition strategy framework and facilitate business development from within this framework that combines environmental and health goals with consumer-led products, marketing, and innovation.