Local to Global: Provenance Branding and Farmer Co-operation for High Value Export Markets – Project Summary

  • 12 pages

  • Published: 30 Nov 2016

  • Author(s): van Caenegem, William

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This report concerns how farmers can best secure maximum returns from producing high quality local food products for overseas markets where consumers are willing to pay higher prices for products reliably identified as special local foods from the many Australian regions. It proposes that farmers can benefit from collaborating to produce such high value goods for international markets and to protect the resulting returns. Mechanisms for provenance brand protection in key export markets such as China and Japan are examined, along with options for Australia to better take advantage of the protection offered by such systems.