Marketing Agricultural Sustainability: Driving Environmental Improvement with Marketplace Benefits from Environmental Labelling

  • 77 pages

  • Published: 1 Jun 2004

  • Author(s): Toyne, Phillip, Cowell, Claudia, Mech, Thea

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The research complements and adds value to RIRDC’s on-going work on Resilient Agricultural Systems, and seeks to go beyond the growing interest in environmental management systems (EMS) in agriculture by looking at ways in which voluntary (non-legislated) environmental certification and labelling schemes may differentiate food and fibre products on environmental grounds in the marketplace. In this way, the report aims to progress current thinking beyond the application of the EMS (ISO 14001) process standard in agriculture, thereby shifting attention towards other environmental standards that, unlike EMS, enable food and fibre products to be differentiated in the market on environmental grounds, and which therefore have currency in the marketplace.