The Community Trust in Rural Industries (CTRI) program is a multi-industry research collaboration to understand, track, and build the community trust and acceptance of Australia’s rural industries. Through understanding what contributes to the relationship between our rural industries and the wider community, we can then deepen that relationship for the better.
Since the beginning of the program in 2019, CTRI has canvassed over 22,000 Australians via an annual representative survey. The first three years of the program focused on discovering what communities think and feel about rural industries, Year Four begins the next phase of research: tracking how issues at the heart of the community-industry relationship change over time.