Those who fund and manage research are keen to see the products commercialised because it demonstrates relevance, delivery and adoption of the research. Scientists also want to see their work used on a wide scale. But very few have hands on experience as to what commercialisation actually involves. Our product is a wetting front detector – a simple device that shows how deep water has penetrated into the soil. This is the ten year long commercialisation story.
If a scientist goes down the path of commercialisation all the way from original idea to final product, it will have a major impact on his or her career. I wrote this case history to document my own journey through the commercialisation maze. Herein are the lessons I learnt – things I wish I had known before I started.
This report will be helpful to researchers and scientists, managers and those who are contemplating, undertaking or managing product commercialisation.