Venison Market Development Programs Towards 2000

  • 55 pages

  • Published: 2 May 1997

  • Author(s): consulting, Lynelle Tume

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This publication covers the work and findings of two closely related deer marketing research projects.
The author has looked at the implications of both projects and examines outcomes and futures issues for deer marketing. The report clarifies key areas such as consumer expectation and perceptions of meat and meat product quality, market development, competitor activity, deer numbers, live deer exports and industry investment in processing and processing locations. (VMD-1A and VMD-2A)